Igor Mann and Alexander Levitas conducted an author's master class on marketing within the framework of the Antares Film Festival.

As part of the creative program of the first Antares International Film Festival, a master class was held from marketing gurus Igor Mann and Alexander Levitas, "Customers choose you. How do I sell more?".

The experts gathered an audience in the hall of the Sochi Winter Theater. The master class became a highlight of the festival, attracting both representatives of the film industry and everyone interested in marketing and sales issues.

Igor Mann, bestselling marketing author and founder of Mann, Ivanov and Ferber, and Alexander Levitas, founder of the Levitas Academy School of Marketing, presented tools and strategies for successful marketing in the modern world to the participants of the master class.

For several hours, the speakers shared practical tips, revealed the secrets of building effective marketing campaigns, and answered questions from participants.

Special attention was paid to the topic of sales and customer service. Mann and Levitas emphasized that in today's world, success depends on the ability to build long-term relationships with customers, understand their needs and provide them with exceptional service.

Antares has already established itself as a festival not only for film lovers, but also for professionals in various fields striving for success and development. And the master class from Igor Mann and Alexander Levitas is a vivid confirmation of this.